Professor Maria Raciti (Kalkadoon-Thaniquith/Bwgcolman) is a social marketer who uses marketing tools and techniques to bring about social justice and behaviour change. Professor Raciti is co-director of the UniSC Indigenous and Transcultural Research Centre, co-leader of the education and economies theme in the Australian Research Council Centre of Excellence for Indigenous Futures, a member of the executive of the Australian Association of Social Marketing, the 2018 Research Fellow with the National Centre for Student Equity in Higher Education and was part of an Australian Government departmental task force assisting with the 2019 National Regional Rural and Remote Tertiary Education Strategy. Maria is a Principal Fellow of the Higher Education Academy (UK), a QUT Centre for Behavioural Economics, Society and Technology Fellow, a member of the International Social Marketing Association's Board of Directors and has long been affiliated with the Australian Centre for Student Equity and Success. Dr Raciti is regularly engaged as an expert advisor and has undertaken several large-scale research projects that have produced meaningful and impactful outcomes aligned with the United Nations SDG4 (Quality Education), SDG8 (Decent Work and Economic Growth) and SDG10 (Reduced Inequalities) and the National Closing the Gap Target 6 (Further Education) and Target 8 (Economic Participation).