IndigenousX was founded in 2013 by our director, Luke Pearson, as a way to help showcase and amplify a diverse range of Indigenous voices online. The project began as a rotating Twitter account, where a new Aboriginal and/or Torres Strait Islander host takes over the account each week to tell their own story in their own words.
Twitter remains to be our most recognised and engaging platform to date with over 30,000 followers online and over 250 hosts taking over the account, but it has also expanded from its humble beginnings to developing partnerships with the Guardian Australia; crowdfunding platform StartSomeGood (with over $400,000 raised for Indigenous projects so far); and the Australian Institute of Aboriginal & Torres Strait Islander Studies (AIATSIS); a sister-account in Canada (@IndigenousXca); a business account (@IndigenousXLtd); our own content on our own website; a product range via Redbubble; and complimentary social media accounts on Facebook, Instagram, and Youtube to name just a few.
We are also expecting the release of our first Anthology of over 20 Indigenous authors (funded via the Australian Council for the Arts) to be released in January 2016.
The success of IndigenousX has lead to increased involvement in supporting a variety of related projects and campaigns, and accordingly we now offer a range of services to organisations, community groups, and research projects to help them improve their approach and reach online and to assist in the development, implementation, and evaluation of their digital strategies. These services broadly take the forms of Consultancy, Promotions, Crowdfunding, Training, Social Media management, and Public Speaking.
Luke Pearson is a qualified teacher, digital strategist, and social entrepreneur, with extensive professional experience in all of the following areas.
We are available to provide a range of flexible support and consultancy packages to individuals, groups and organisations in a variety of fields, including social media strategies, community engagement, policy development and evaluation, research, anti-racism, professional development, and education.
If you have a call to action, be it an event, campaign, or opportunity that you would like to promote to our 22,000+ audience of IndigenousX supporters, we have a package that can suit your needs and budget.
Via our partnership with crowdfunding site StartSomeGood, IndigenousX has assisted over a dozen projects successfully raise a combined total of over $400,000 so far for arts and media projects, campaigns, and new products. All we require is that your project has a suitable level of Indigenous involvement and engagement and is raising funds for a product, event, campaign or idea that we are willing and able to support while remaining consistent with our own principles.
We can assist with the development and implementation of your campaign, and can ensure that your campaign receives the support and promotion necessary to ensure it has the best possible chance of success.
Having taught successfully in primary schools, high schools, and universities, at professional development days for schools as well as delivering in house training for a number of organisations and community groups on topics including Indigenous community engagement, anti-racism, promotions, digital strategies, social media, thought leadership, corporate responsibility, and social innovation; IndigenousX is ready and able to provide professional and engaging training to learners of all ages and stages on any number of topics and issues.
I work directly with clients to develop individually tailored training packages to ensure you get the best experience possible.
Social Media Management
IndigenousX has an outstanding track record in social media content development, audience engagement, customer service, and online campaigning. We are able to provide these skills and knowledges to a variety of organisations to assist you to develop and engage your online community in a collaborative and professional fashion.
From half day lectures to 5min motivational talks, IndigenousX is able to deliver high energy and engaging talks for any conference or event. Covering a wide range of topics, these talks can be challenging, enlightening, motivating, personal, informal, professional, impromptu or highly structured depending on the event, the audience, and the intended outcomes. Whatever the style or content though, you can be assured that an IndigenousX talk will be a memorable event.
Don’t simply take our word for it though, have a look for yourself at some of our talks online: